It's the end of January 2023, and I better publish my 2022 yearly review before I skip it for more excuses.

As I scrolled my phone a bit earlier, it seems 2022 has nothing to highlight. But it truly is or should be a milestone for my professional life.

Started my new job on August 8, 2022, at a skincare company selling in the Southeast Asia market. Promoted to manage the Indonesian direct-to-consumer channel in September, but all I encountered were "failures."

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Failures

• I lost my temper in September at a meeting.

• The website project got delayed.

• The Q4 campaign went south.

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Learnings

• Gained a few new perspectives on media buying, and I planned to write an article about this.

• Started to see business more holistically, which sparked me to dig deeper into the topic and application of strategy.

• Began to have a better understanding of how e-commerce business should work, which should be useful when I started my own adventure.

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Next Step

• Phiscally: lost 30 pounds

• Professionally: start my own brand

That's it. I couldn't pick a photo of the year since I don't have any life in 2022. Hope 2023 will be nice to me!